How Asil Ersoydan Built Technology Before Its Time

A Founder Ahead of His Time

Asil Ersoydan entered the European technology scene during a period when payment systems and wireless networks were still fragmented. He created MoPromo Technologies Srl to tackle the fragmentation head-on, establishing a firm that valued applied innovation over theoretical design.

With him in charge, MoPromo achieved more than just small improvements. It introduced concrete innovations, revolutionizing financial data flow and in-store brand messaging.

Two milestones are clearly recognizable. MoPromo implemented the first NFC payment with a card in the EU. MoPromo also constructed Romania’s first network-based Bluetooth marketing system. Years before widespread use, these accomplishments established the company as a pioneer in Europe’s digital development.

The First NFC Payment in the European Union

Financial institutions were cautious about contactless systems, while Ersoydan’s team treated NFC as an experimental area awaiting evidence. Under live conditions, they created a complete payment circuit that adhered to strict European banking regulations.

Hardware specialists and software architects worked in tandem to connect POS devices to securedata tunnels. Encryption complied with EMV standards set by global regulators. The result combined convenience and safety in a way Europe had not yet seen.

Instant payments and growing trust were the results of cardholders’ single taps.

Customer expectations were transformed by that singular act of tapping rather than swiping. It showed that proximity could equal speed and security, not risk.

The demonstration phase attracted attention from financial networks, leading to pilot deployments across major cities. MoPromo proved that contactless systems could handle bank-grade transactions at scale. In doing so, the company opened a path for the fintech revolution that defined Europe in the years that followed.

Bluetooth Networks and Retail Intelligence

In parallel to its work in finance, MoPromo developed a new way for venues and brands to communicate with their audiences. The project deployed Romania’s first network-based Bluetooth marketing system—a grid of transmitters that spoke to a central server rather thanoperating individually.

Through this innovation, shopping centers, airports, and stadiums could analyze movement patterns and provide timely, relevant information. Customer notifications were localized to their position within the venue, superseding widespread broadcasts.

For marketers, it meant data-driven engagement. For users, it meant personal context within public spaces.

The system processed thousands of signals per minute and generated maps of audience behavior. Retail operators used those maps to optimize store layouts and timing for offers. The project made Romania one of the earliest European countries to test Bluetooth marketing at a network scale.

Industry analysts subsequently pointed to MoPromo’s architecture as an early stage of current proximity marketing and location analytics. The system, created by Ersoydan’s team in Bucharest, became a technical framework for many local businesses that entered the sector later on.

Research and Development at ODTU Technopark

The company’s intellectual core operated in Ankara, inside the Middle East Technical University (ODTU) Technopark. The establishment of MoPromo Teknoloji Ltd by Ersoydanwas to sustain research and product development.

With this location, MoPromo could tap into some of Turkey’s most skilled engineers. Teams with expertise in embedded systems, database architecture, and signal processing. They built hardware prototypes, conducted software tests in controlled environments, and improved products before their release in Europe.

Academic thoroughness and industrial velocity were harmonized in the Technopark model.Projects went from idea to field testing in a matter of weeks, not months. For Ersoydan, that environment embodied his definition of innovation: practical intelligence executed under real pressure.

MoPromo’s dual presence — Ankara for research and Bucharest for market execution — gave the company an advantage rare at that time. Ideas developed in Turkey became products in Europe without bureaucratic delay.

Enterprise Solutions and CIPA Cooperation

Beyond its own platforms, MoPromo developed software for external institutions, including CIPA, a client that required enterprise-grade systems for data management and workflow integration.

Ersoydan’s teams built custom solutions that connected legacy platforms with new digital interfaces. They optimized database architecture and automated routine processes to reduce human error in large operations.

The contracts demonstrated MoPromo’s range. In addition to financial technology and marketing systems, it encompassed other areas as well.

Each delivery strengthened the company’s image as one that performs well despite strict technical and regulatory constraints.

Leadership Philosophy

Asil Ersoydan saw technology as a discipline, not merely a trend. For him, every project was a valuable opportunity to tackle a tangible problem and deliver discernible results. He directly handled development cycles, reviewed system designs, and managed everything from the initial concept through to deployment.

His former colleagues recall his approach as being skilled and compassionate. Presentation took a backseat to his appreciation for clear logic and direct communication. His common saying in meetings was, “Innovation’s importance is established only when it performs well under pressure.”

MoPromo developed a disciplined atmosphere as a result of that method, an unusual characteristic for its period. EU innovation programs recognized the company’s achievement in developing market-ready functional solutions, outpacing competitors’ prototyping.

Legacy and Influence

MoPromo’s technological achievements preceded Contactless and IoT startups that later dominated the European scene. What are now considered standard industry practices were developed in Ersoydan’s laboratories.

The company’s NFC infrastructure created a model for secure payment authentication. The Bluetooth network was a trailblazer in enabling spatial communication between devices and central servers. Commercial results were achieved by the Technopark unit’s cross-regional R&D efforts, proving that no compromises were made.

MoPromo ceased operations when Ersoydan redirected his focus to more substantial projects in entertainment tech and digital infrastructure. Yet the company’s legacy remains visible in the architecture of modern FinTech and IoT systems used across Europe today.

Asil Ersoydan‘s Entrepreneurial Trajectory

Ersoydan’s early career was characterized by the MoPromo era. The discovery pointed to a persistent characteristic in his future endeavors: the integration of engineering precision and market savvy. For him, every venture was a living organism that required a balance of novelty and practicality.

After MoPromo, he moved into creative fields via AES Holdings and Someone’s Entertainment Group, applying the same technical precision to major productions and digital platforms. His past work in payment security and network architecture laid the groundwork for SEG’s current platform logic.

MoPromo’s narrative illustrates pre-hype innovation, where tangible outcomes trumped empty words, and a sole proof of concept had the power to reshape continental technology.